Entertainment
Swizz Beatz & Timbaland Sell Verzuz To Triller Network
Swizz Beatz And Timbaland’s Verzuz Platform Acquired By Triller Network
Swizz Beatz & Timbaland have merged Verzuz to Triller, becoming the large shareholders for music app. Verzuz was founded by these two music executives during the Coronavirus pandemic last year.
It’s a platform where artists go head-to-head against each other in a hit for hit battle. This has been keeping fans entertained ever since.
However, Swizz Beatz and Timbaland have now sold the platform to Triller network. According to Billboard. The ace producers will officially be joining Triller to help oversee their music department.
Timbo and Swizz also came on board as shareholders in Triller Network. Although exact terms weren’t disclosed, the Grammy Award winning producers are passing a portion of their equity stake to the 43 artists who have previously appeared on the Verzuz platform.
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“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” the duo shared in a joint statement.
“By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game-changing.”
They continued, “We couldn’t be happier to be elevating Verzuz and Triller and to recognize, in a very real way, all of the artists who have helped make Verzuz the global phenomenon it is today.”
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“Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people,” they added.
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