Top 6 Video Tips To Make You A Pro

Video is used to tell all kinds of stories. What is the problem you are solving? What are the products and services you are offering? What makes you stand out? Why should I purchase from you? The popularity of video is exploding online, and it makes for a potent medium of advertisement. The importance of video cannot be understated. There are all kinds of uses for videos and one cannot run, but have to embrace it. A professional video goes a long way in engaging with customers while increasing viewership and reach.

Today, we look at Top 6 Video Tips To Make You a Pro.

Use Editing To Take Your Videos To The Pro Level

A well-edited video with the right typography and smooth animation is what one would call a professional video. If you’re not sure how to animate that’s fine because you can find several online video maker tools that do the work for you. That doesn’t mean they will do all the work. The right way to approach creating a pro video is to think of what you want to talk about in your video and who is your target audience.

A lot of businesses fall for the age-old trap of just uploading whatever content they shoot just as is. Don’t fall into that trap. Businesses forget that a large part of creating a professional-looking video happens at the edit table and it’s not all about shooting the “right stuff”. Where should the transitions go? Is the animation necessary in this video? Will text overlays make this video better — are some of the questions that get answered when you edit a video. Editing helps to not only trim out the unnecessary parts but make the overall video smoother, crisper, and engaging.

Use Music To Enhance Your Videos

As we all know, video is a big part of the future of content and business marketing. A video has two parts to it, and we often neglect the second and perhaps equally important part – audio. Any brand video is an aural and visual experience. A poorly recorded audio, or music that doesn’t match the overall tone of the video instantaneously distances your viewers and makes them alienated. It can ruin the entire experience. A lot of professional video editors don’t pay a lot of attention to music because they have a lot of other things to worry about, and that is a cause of concern. No matter who you are in the video business, it is vital to remember that music and sound effects can enhance your video and make you connect with your viewer in unprecedented ways.

Use A Combination Of Color Palettes

Colour can do wonders for a professionally looking video. Colours are essential to set the tone and mood for any scene and play a massive role in making your video stand out.

Pro tip: Use a single combination of colour palettes that coordinate well with the theme you are trying to achieve and any branding content that you might need to incorporate in your videos.

The colour used in certain combinations like complimentary colours or split-complementary colours can help isolate emotions in your videos. Take, for instance, the colour blue in complement with green. This palette works when you are trying to accentuate the “fear” emotion – like a soldier running through the forest during dusk. Orange colour, in combination with yellow, provides a more “summer” like feeling. Another interesting combination is of pastel colours that are always a safe bet and look stunning on screen. They are gentle and work best for any vlogs, brand videos or travel videos. Though there aren’t any hard and fast rules for choosing a colour palette, the best way to determine the right combination is what emotion you are trying to achieve and look at the colour theory while you choose your preferred combination.

Use Text Like A Pro

All the perks that video content brings with itself, one of the best perks is that you can use textual cues to promote and direct your viewer’s attention wherever you want. Mastering textual cues and incorporating them creatively is one of the smartest uses of video content. You can take advantage of text to carry out several different things, for instance —

• Using it as slides for transitions
• Highlighting key aspects of a phrase or interview
• Introducing people on screen with their name and title
• Establishing the context for the video
• Provide a breather between long sequences
• Create a solid format that sets the tone of the video
• And, last but not the least, textual cues are the best to include a strong call-to-action at the end of your videos.

Preferably, texts should also be formatted in such a way that it goes with the tonality of the video. A comic Sans font for a serious video on water shortage will be disconcerting.

Ensure that the text you use is easy to read and is aesthetically pleasing to the eye. Proper formatting and consistency are important tips to keep in mind. You can experiment with the text by using cool transitions and animations that are available as templates on various online video editing tools. Choose what fits the video best and start creating your professional-looking videos.

Use Attractive Thumbnails

Think about thumbnails like this – when a viewer checks out your video at first what they see is the thumbnail. A thumbnail is a frozen preview of what your video is all about. It’s like the first impression you make. You want it to stand out, right?

By default – YouTube, Vimeo, Dailymotion choose frames from the video that you upload as default thumbnails. Going ahead with this is a big no, no as the chosen frames might not best represent what your video captures. There are a plethora of online tools that you choose to create your own professionally stunning and attractive thumbnail.

Best practices for creating/choosing the most ideal thumbnail for your video are – it should be clear and well designed, it must use high-resolution images (preferably) and have text cues to show what the video is all about.

Use Storytelling To Guide Your Videos

Whether it’s a travel video or a brand video — you need to tell a story to keep your viewer interested. Storytelling resonates with viewers, and it’s a sure shot way to touch their hearts and make them care. And only if they care will your videos get the shares, likes and comments you dream of. All the tips listed above are all meant to enhance the storytelling aspect. A professional video is not devoid of, but a master of storytelling. Thinking more upfront about the result of your video and what story you want to tell is as important as the aesthetics you use.