According to Hypebeast, Kanye West delayed album Donda has caused his brand Weezy to increase by 347 percent.

On site data shows that fans are more invested in Yeezy than ever. We don’t know it Kanye knew something like this would happen, but this is a major win for him and the brand. Since his live stream at the Mercedes-Benz-Stadium in Atlanta fans have been wanting more apparel and footwear by the rapper as they anticipate his album.

Even though the album has not yet dropped, it will be very interesting to see how his sells will look once Donda is released! #Socialites do you think Yeezy sells will break records once he releases his album?