Adidas Terminates Partnership With Kanye West, Ready To Lose $246M

Adidas Cut Ties With Kanye West Over Anti-Semitic Rants

Adidas is the latest company to give Kanye West the boot, and not the big bulky ones he’s always wearing but they have terminated their partnership with him.

According to CNN, In a statement Tuesday, the sportswear maker said it “does not tolerate antisemitism and any other sort of hate speech” and said that his recent comments were ‘unacceptable, hateful and dangerous.”

Adidas said they violated the company’s “values of diversity and inclusion, mutual respect and fairness.” Per the report, Sales and production of his Yeezy branded products have stopped as well as payments to Ye and his companies. Adidas said it will take a €250 million hit ($246 million) to its fourth quarter sales.

 

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To start his never-ending spiral over the last month, Kanye first debuted his ‘White Lives Matter’ shirt at his Paris Fashion Show. From there, he doubled down on why white lives matter and that he was actually proud of the shirt.

Obviously, this was met with much dismay from the black community, but our counterparts didn’t have much input on the situation. It wasn’t until Kanye tweeted that he was going “Death Con 3” on Jews that it all started going down hill.

He appeared in a number of interviews repeating anti-semantic comments and even involved George Floyd in a few of his rants to prove a point. Of course, it sparked more outrage, but this time the Jewish community came in full force to “cancel” Kanye for his anti-semantic rants.

Companies including Balenciaga, Adidas, Dej Jam, Vogue, and Chase bank have all cut ties with Ye.