Rihanna Appoints New CEO Of Savage X Fenty After Stepping Down

Rihanna Steps Down as CEO of Savage X Fenty After 5 Years

Rihanna is finally stepping down as CEO of lingerie brand Savage X Fenty. The singer and entrepreneur has held the role since she launched the company in May 2018.

According to Vogue Business, she has appointed Hillary Super as CEO, effective Monday. Before leading Savage X Fenty, Super was the global CEO of Anthropologie Group for four years.

Her résumé also includes leadership roles at Gap, Old Navy, Guess and American Eagle. The music icon will however stay on as an executive chair.

 

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“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” said Rihanna in a statement to the publication.

“This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”

Moving forward, Savage X Fenty, which primarily operates online, hopes to expand its brick-and-mortar presence after launching seven physical stores in the U.S. in major cities like Atlanta, Los Angeles, Las Vegas and Houston.

Savage X Fenty said in a statement, per Vogue Business, “We have a highly engaged customer base with our [direct-to-consumer] model, and also recognise that there is opportunity for us to expand further by meeting customers where they are and offering other avenues of accessibility.”