J Cole Drops ‘Applying Pressure’ Video Starring Dave East

Dave East Makes A cameo In J Cole’s Latest Video Of ‘Applying Pressure’

J Cole‘s ‘The Off Season’ album is doing great numbers as very much expected. It debuted at the top of the Billboard 200, plus, four songs off of the album debuted within the top 10 on the Billboard Hot 100.

We reported earlier that The Off-Season marks Cole’s sixth consecutive chart-topper with 288K units moved in its first week.

The 300M streams the project racked up in its first week marks the largest streaming debut of any album this year. The rapper offered his gratitude for the support while seemingly acknowledging the criticism surrounding his pro-ball debut.

 

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“Sending a thank you from Rwanda! #1 album, I appreciate the love, i heard the noise from out here. the off-season means keep pushing yourself, I will do the same,” Cole wrote in appreciation.

Today, the rapper unveiled another visual off of his latest project.

Cole drops the music video for “Applying Pressure.” The Scott Lazar-directed music video finds Cole throughout various parts of NYC including an empty subway.

At one point, Dave East, who Cole shouts out on the record, makes a brief cameo.  Watch the video below: