Diddy Fired From Ciroc, Allegedly Finessed Company Out Of Millions

Diageo Severes Ties With Diddy & Ciroc After He Accused Them Of Racial Discrimination

For the past two decades Sean “Diddy” Combs has been synonymous with the Ciroc brand of Vodka – and he’s made a fortune off of his partnership with the alcohol brand.

Last month, Diddy filed a lawsuit against the company that owns Ciroc, and yesterday the company responded by firing Diddy, and making some explosive allegations towards him.

Yesterday the liquor giant Diageo PLC – a multi billion dollar conglomerate – said it was severing ties with Sean “Diddy” Combs after they filed a suit alleging Diageo had not supported joint ventures involving Ciroc vodka and DeLeón tequila.

Diddy Fired From Ciroc, Allegedly Finessed Company Out Of Millions pic.twitter.com/fjtnNdWmax

— Dreddsworld (@PeterDredd) June 28, 2023

Diageo owns the Ciroc brand, but paid a huge annual licensing fee to Diddy – which is now gone. They also funded a joint venture with Diddy for DeLeon vodka.

Diddy was the first to file suit. According to the billionaire mogul, he claims the the company, which also distributes Johnnie Walker and Captain Morgan, neglected Ciroc and DeLeon.

He also alleged Diageo had undermined the business by marketing Ciroc and DeLeón as “urban,” rather than something for the general market.

Yesterday the company responded, by firing Diddy. The company said it would no longer be working with Diddy, who over the years has launched a clothing line and restaurants and has a stake in the Revolt TV cable network.