Entertainment
Ice Cube’s “Big 3” Is Officially Recognized As The First Black Owned Sports League In America History
Ice Cube’s “Big 3” Is Now Officially Recognized As The First Black Owned Sports League In America History
Rapper and entrepreneur Ice Cube announced a major stride forward for the BIG3 basketball league that he co-founded in 2017.
The league features 3-on-3 matches between former NBA stars and international standouts.
It was certified as a Black-owned and operated business by the U.S. Black Chambers, Inc. and ByBlack, making it the first and only professional sports league to receive the certification, an Oct. 14 BIG3 statement said.
View this post on Instagram
“From day one, the league has been dedicated to providing opportunities for Black players, fans, investors, and partners, and we are proud to be a part of a nationwide network of Black business owners,” the Friday actor stated.
“Supporting Black enterprise is a lifelong passion of mine and the BIG3 will continue to build upon its successes and lift up other Black entrepreneurs.”
Unlike NBA games, BIG3 matches are half-court competitions in which the teams compete to reach 50 points and must win by at least two points with a 14-second shot clock.
The league has focused on innovation, including the introduction of its unique Forever Experience Action Tokens (FEATs). It leverages blockchain technology to sell NFTs (non fungible tokens) to fans, offering ownership-like benefits and real-world experiences.
You must be logged in to post a comment logged in Login